Nexstar has owned and operated KNWA and KFTA since late 2003. Nexstar changed the call letters of the two stations to strategically relaunch KNWA with a focus on Northwest Arkansas. The area is home to Wal-Mart and has become one of the fastest growing metropolitan areas in the country. KNWA invested in new graphics, music and additional news gathering assets as part of the launch of the stations. The station’s syndicated programming includes Entertainment Tonight, The Doctors, Judge Joe Brown & Judge Judy.
Ft Smith-Fayetteville-Springdale-Rogers, AR is the 100th-largest DMA in the United States, with a population of approximately 735,000 and 290,000 television households. Cable/ADS penetration in the market is estimated to be 90% (53% wired, 38% ADS) The Ft Smith-Fayetteville-Springdale-Rogers market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Wal-Mart, Tyson, and J.B. Hunt. Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007.