Chief Mark Kizer started using #CELLFIE for criminal mugshots.
He says that idea came to him Monday morning and it exploded on social media with more than 9,000 people seeing the post in just a couple hours.
Chief Kizer said, "Well my theory is this, it's real simple if you don't want to be exposed, don't do the crime, it's really simple."
Chief Kizer says they solve about 25% of crimes in Bryant through tips from social media, so expect more #CELLFIES in the future.
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