Super Bowl 51: Who's Who of Radio in Houston

HOUSTON - Thousands and thousands of members of the media are in Houston for Super Bowl 51.

One group of media members have created an event on its own. Radio Row isn't open to the fans, but it's a sight to see!

It's a who's who of radio: Jim Rome, ESPN's John Clayton and former head coach Dan Reeves are just a few personalities at radio row.

David Smoak, from ESPN Central Texas, is broadcasting from his 24th Super Bowl. He's seen it grow into a monster.

"The first year I did the show from Century Tel Plaza Hotel in LA, there were 10 to 12 radio stations and now there's over 100, so it's exploded," Smoak said.

NFL agent Leigh Steinberg and his clients use the opportunity to get their message out to radio stations from coast to coast.

"For someone who's got a movie to promote, a product to promote or trying to brand themselves, this is the place to be," Steinberg said.

Smoak said radio row allows them to have access to people they wouldn't normally.

 


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