For Rhonda Fincher, the importance of hydration hits close to home.
She lost her 13 year old son Kendrick nearly 18 years ago due to complications of not being hydrated.
Rhonda Fincher, co-founder of the Kendrick Fincher Hydration Foundation, said, "He went to his first day of football practice and he didn't get enough to drink and he died 18 days later from multi-system organ failure as a result of heat stroke."
Since then, Rhonda has made it her mission to teach others about the importance of hydration by founding the Kendrick Fincher Hydration Foundation.
Fincher said, "With heat illness being 100% preventable we knew education needed to happen. That's why we started and that's why we keep going."
In an effort to raise awareness the nonprofit regularly talk with students, parents, coaches and schools about staying hydrated.
Foundation volunteer Kim Mason said, "Every cell in the body needs waters and every body needs that water. We actually go into the ingredients of drinks and how to look at labels and to know what you're putting into your body."
"Prehydration, hydration while they're playing or practicing and then the rehydration afterwords," said Fincher.
Simple tips like these are what they hope will help keep others safe.
However, they also want to change the way people think when it comes to staying hydrated.
Mason said, "A lot of times we know things, but don't apply things. It's really important that we change to culture of people."
"A lot of the schools are doing a lot of things right and it is nice to know that we have made a difference," said Fincher.