"There's not an age group that we're seeing per se," says Saul Rodriguez, with Crickett Wireless, "but we're seeing in some of my stores parents with kids 7, 8 years-olds coming in and looking for handsets."
Some parents think elementary-aged is too early:
"I think anything before teenage years are probably a little too early," says one parent.
"I think they can have a cell phone when they can have a job and afford their own. That 's my opinion," says another parent.
Wireless experts say parents should set ground rules for their children before they get a phone and use detailed mobile phone pacts or contracts that are set up and signed by parents and their kids.