The Virginia based Leadership Institute is a conservative organization that offers training programs, including fundraising programs, and communication programs.
The institute is running a campaign management training program Saturday at the University of Arkansas School of Law.
Senior Director of Programs Robert Arnakis says anyone who would like to impact public policy through the campaign process is welcome, regardless of party affiliation.
"They'll learn how to better impact public policy through the campaign process," Arnakis says. "We're going to go out and teach them how to identify voters, how to develop a message that resonates with the voter, how to go out an implement grassroots strategies to get the candidate of their choice elected."
Arnakis believes growing discontent with candidates on both sides of the aisle will make 2014 a cycle of change.
"In traveling around the country and talking to activists, I think there's just dissatisfaction with the status quo," he says. "I think Arkansas is going to be one of those states that definitely sees a shift."
He expects to see a backlash against big government and government intervention, and expects job creation to be a major issue on the campaign trail.
"I also think you're seeing a lot of the Libertarian streak out there saying, 'We want to be able to make choices and definintions that we feel are best for us,'" he says. "If you look at the recent Obamacare rulings and certainly the implementation of Obamacare, a lot of people, particularly younger people, are saying, 'I want to be able to make choices that best impact me, not be told what I should do,' and so I think candidates that run on the ability to empower people, versus regulate over people, stand a much better chance of winning."
Registration for the class starts at 8:30 a.m. at the University of Arkansas Law School's Waterman Hall, Room 342. The class costs $35.