"It's absolutely crazy, it's fast, it's furious, we got tons of products going on and I love it," Rick Boone, owner of Rick's Bakery said.
Starting at 2am the kitchen is hopping. From mixing and cooking to decorating and stocking, it takes an army to fill these shelves.
"We've got tons of donuts coming out, you know we've got 3 to 4 thousand donuts coming out right now," he said.
One of the most popular items are chocolate covered strawberries and they're being sold by the thousands.
Much needed sales that are helping make up for a drop in January sales.
"This year with all the snow it was a really bad month. This is that first holiday time that just kind of gets us in a kick start mode and gets us ready for the rest of the year," Boone said.
The line Friday morning is a welcome site and with more than 30 years in the business, Boone knows how to make sure his customers leave satisfied.
"We're full force till 6 o'clock, and then we're also doing Valentine's tomorrow too cause a lot of people say they can't get in so, Saturday's also going to be red and pink day, so can't make it today? Come by tomorrow!"
Letting the sweet holiday, last a little longer.
Check out the web extra of Rick teaching Rebecca some icing skills.