"The investment that women have in this issue is greater than abstract issues that they have no control over, you know, foreign policy or something like that," says Lisa Corrigan Associate Professor of Communication and Director of the University of Arkansas Gender Studies Program. These are real healthcare decisions affecting real families."
Corrigan expects the contraception issue to show up again before November.
"It's a strategy that happens in Congress where you force votes on issues that you want to keep at the forefront of the public's mind," Corrigan says. "For example, the GOP has voted 54 times to try and repeal the Affordable Care Act. They keep doing that, even though they're not going to actually repeal it, as a way of keeping that in the forefront of the public's mind, and the democrats are doing the same thing."
She says women are paying attention.
"They're watching," Corrigan says. "They're showing their outrage online. They're writing to their members and I think you're going to see them show up at the polls."
Judy Tobler, a Political Science Professor at Northwest Arkansas Community College isn't sure how much of an impact the issue will have in November.
"The people that vote the most for democrats that are women are single women.. but in some of the off year elections single women don't vote as much," Tobler says. "It's really hard to predict, if it does it will certainly be beneficial to Democrats."
She expects the issue to play a part in the Pryor and Cotton campaigns, but isn't sure if it will sway the tight race.
"We've had a lot of women's issues already brought up in the campaign," she says. "I don't know if this is strong enough, or heavy enough, that it could switch it."