"I find that almost everybody, when they see a telescope, something triggers that they just go, wow, you know I wonder what I could see with that," Scott Roberts, Founder and President of Explore Scientific.
After 30 years of selling and making telescopes, Roberts decided to take his future into his own hands.
"I started this in my garage in Laguna Hills, Calif. in Orange County and when I told my friends that I was relocating my business to Arkansas, Californian's go 'are you crazy?' he said.
Fast forward 5 years, Roberts is counting his lucky stars.
Explore Scientific brought in 35,000 dollars its first year, and is now a multi-million dollar company based in Springdale.
"I would say that if I had not moved to some place like Northwest Arkansas, that we would not have the success that we're having today."
It's a dream for Roberts, that's come full circle.
"When I was 9 years old, I saw Buzz and Neal Armstrong land on the moon. Years later I met Buzz and he has one of our telescopes today."
But it's not selling his products that gets him up in the morning, it's sharing them.
"You show people the moon for the first time, or you show people Saturn for the first time, and it hits them like a ton of bricks, if they're seeing it for the very first time, they're seeing another world," Roberts said.
He helps others learn about the past, with a focus on the future.
"To get to see the Galilean moons, I don't recall ever hearing that before, so that was really, really exciting," one woman looking through the telescope said.
"It gets us in touch with something bigger than ourselves and I think that's important to remember," she said.
"It gets me excited every time. I never, ever get tired of looking through telescopes or showing people the cosmos through telescopes," Scott said.
A feeling Roberts is passing down to the next generation.
"I couldn't believe I could see that far. Just like being able to see Jupiter from here. It's incredible," Lawson Blake said.
"It was really big, and it felt like I was in space kind of," Caroline Blake said.
"Like I could see the craters in the moons and stuff which I thought was really cool."
He uses the tools to make science come alive, whether for students or just life-long learners.
"It really lets me just see what's really happening understand it a lot more," Lawson Blake said.
"When I look through a telescope and I see a spiral galaxy that's 35 million light years away, that energy, the original photon, is hurling through space at the speed of light for 35-million years and it's finally hitting your eye, it's a real connection," Roberts said.
A passion, increasing both sales and curiosity around the world.
"We've got a lot more coming, we will continue to expand, you can expect a lot from us in the next year or two," Roberts said.