The festival is gearing up for its 30th year right here in Rogers.
This event is a celebration of anything and everything that's unique to Rogers.
It's organized by the Main Street Rogers group.
The group's intent is to give downtown businesses a platform for success.
"The businesses love to have people coming into their shops and that's the whole idea of Frisco Festival - get people down here," said Mike Johnson, festival chairman.
The festival starts Friday afternoon and will continue through Saturday night in Downtown Rogers.
You can find more info on the event here.