The event kicked off this morning at London Park in Bella Vista. More than 100 people did the swim, bike and run and it's not just the money that helps the association.
"More importantly it brings greater awareness to the association and the services that we provide, because there's not anybody who hasn't been touched or have a family member or friend who has a need for some of our services," said Susan Neyman, Executive Director Arkansas Alzheimer's Association.
The Alzheimer's Association will have a "Walk to End Alzheimer's" next month. More information is available here.