"When Mark was diagnosed with cancer, we thought we might lose him," former Senator David Pryor says in the ad. "Mark’s insurance company didn't want to pay for the treatment that ultimately saved his life."
"No one should be fighting an insurance company while you're fighting for your life. That's why I helped pass a law that prevents insurance companies from canceling your policy if you get sick, or deny coverage for preexisting conditions," adds the younger Pryor.
Hal Bass, a political science professor at Ouachita Baptist College in Arkadelphia calls the ad both daring and cautious.
"It's daring in the sense that it does address his support for health care reform but it does so without ever mentioning the words Obama or Obamacare or Affordable Care Act," Bass says.
Pryor's Republican Opponent Tom Cotton released the following statement in response to the ad:
"We thank God that Senator Pryor survived cancer, and we admire his courage in that fight. However, we didn’t need Obamacare to change insurance regulations. We all agree that nobody should be denied coverage due to a pre-existing condition. Obamacare raises taxes on the middle class, has caused millions of Americans to lose insurance plans they were promised they could keep, has doubled or even tripled premiums on families who can't afford it, has caused lost wages and hours at work, and is preventing many small businesses from growing and hiring more people. Further, Senator Pryor has supported a taxpayer-funded bailout of big insurance companies that lose money as a result of Obamacare. We need to start over with reform that makes healthcare more affordable and keeps healthcare decisions between patients and doctors."
You can click on the video below to view the new advertisement: