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'Simple Giving' Helps Northwest Arkansas Kids in Need

NORTHWEST ARKANSAS-- One Northwest Arkansas organization is encouraging folks to help kids in need by dropping items in big purple bins.
NORTHWEST ARKANSAS-- One Northwest Arkansas organization is teaming up with big-name brands, Walmart and Colgate.They are encouraging folks to help kids in need by dropping items in big purple bins.

Champions for Kids spokesman, Rick Schaeffer, knows first hand how one simple donation can change a child's life.

Schaeffer said, "If their parents are struggling to make ends meet, it might be difficult to practice proper dental hygiene. Working for the Springdale School District, I can tell you 66% of our students qualify for free and reduced lunch. We have 20,500 students plus 840 Pre-K students, so that's two thirds of the student population."

Whether it's tooth paste or a tooth brush, small purchases are making an impact with what the organization is calling "Simple Giving."

Schaeffer said, "For a consumer that walks into a Walmart in Arkansas, there is an area where you can buy Colgate toothpaste, a tooth brush, or hand sanitizer. If you purchase here in Fayetteville, it is going to help the Fayetteville School District. If you purchase in the Springdale super center, it is going to help the Springdale School District, and all the way through Northwest Arkansas."

Schaeffer said it really is simple. All you have to do is buy an item and drop it in one of the bins on your way out of the store. "You don't have to write a check to anybody and you don't have to wonder if your money is going to the right place. You buy the product, it goes to the bin, and it's going to go to a kid in your area."

Schaeffer said the Simple Giving campaign kicked off last year, reaching more than one million kids.

Schaeffer said, "There are a lot of people out there in poverty situations and if it is difficult to get food for your family, its more difficult to get hygiene products and other things that kids need to thrive in school."

This year, Champions for Kids is expanding the campaign to other states, hoping to help even more.

"The goal this year in 2014 is five million kids, and we think that that is very achievable," Schaeffer said.
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