The Northwest Arkansas Council is enlisting digital ambassadors to spread the region's story to friends and family nationwide with a single click.
"Digital ambassadors is an effort to engage people who are on Twitter, LinkedIn, Facebook, and allow them to share positive messages about Northwest Arkansas," says
Rob Smith, the NWA Council's Communications and Policy Specialist. "Every week or so we're going to ask them to share a message. Today's message is about XNA and the fact that it's celebrating 15 years, so that's a great resource for travelers and our companies and we want to show the world that XNA's out there and available."
Smith says our area is already known nationwide as the home of Walmart, Tyson and Crystal Bridges, but many people have no idea about the other amenities our area has to offer.
"They don't know that we're really a region and a bunch of communities kind of melded together," he says. "Not everybody knows we have a AA baseball team. Not everybody knows we have a terrific Walton Arts Center... and it's a fantastic place to live."
Clinton House Museum Director Kate Johnson received an invitation Thursday, and immediately saw the program's potential.
"It can show our pride, and I feel that is the base of tourism in general, so it is just another way to let people know what's out there," she says. "Social media is the vehicle that we have chosen as a society to go full throttle."
Each post is worth points, and at the end of each month the council plans to reward the top ambassadors with prizes. The sign up opened to the public Thursday, and Smith says more than 120 people are already helping to spread the word.
"The ultimate goal is to share the story of Northwest Arkansas, whether that's a story about amenities here, or availability of jobs here, or that we're a growing successful region," he says. "We know that. We live here. We experience it, but people long distances from here don't necessarily know that, some do, but we want to ensure that everyone knows that."
For more information on the program, visit this website.