The word is "hog-stache"and the University of Arkansas is spreading awareness for men's health issues by participating in the No Shave November movement.
Students will kick off the initiative at the Razorback football game and a sea of red mustaches will fill the student section.
Communications director of student affairs at the University of Arkansas, Scott Flanigan, says "I think that typically men don't necessarily go to the doctor when they may be feeling bad... We're not the best ones to be checking up on our health usually until something just feels really wrong".
According to the Mo-vember movement, many men don't keep up with their health and on average women typically live five years longer than men.
If you're headed to the final home game for the razorbacks, join the red "stache" movement and encourage men look after their health.
Join the university of arkansas initiative by tweeting pictures to #hogstache