"They're there, they look out for us, they fight for our country they protect us from day to day, EMS, Fire they risk their lives for us, this is our opportunity to give back to them," Goodwin said.
Jason Goodwin is a local EMT, veteran and member of Sheep Dog Impact Assistance, a non-profit that serves military and first responders during times of need.
"These are the type of people who always put other people first, they are not the type of people who ask for assistance," he said.
They've partnered with the Northwest Arkansas Battle Football Team.
"We promote that very strongly with our players to you know be involved with the community and give back," head coach and owner, James Burkheart said.
The two are working to gain fans, and food.
"We're going to provide canned goods and non-perishable goods for veteran families, first responders in the community especially in this time of the government furlough, a lot of those families are hurting right now and so it's just been great to team up with those guys,"
Even when the scrimmage ends, the need continues.
"Donations, 60 dollars feeds a family of 6, a 60 dollar donation helps a lot, goes a long way," Goodwin said.
With the holidays around the corner, the organizations want to make sure those who serve and protect us are taken care of themselves.
"Here we try to stay together. We think about them, we put them first and make sure that they know that we're here for them in these times," Goodwin said.
For other fundraising events through Sheep Dog, visit here.
Check out the NWA Battle schedule here.