"We've seen that there's a need for hunger awareness in Fayetteville and so we feel that it's important to do something about this," Fayetteville sustainability and strategic planning designer and project coordinator, Kristina Jones said.
Saturday kicks off the 3rd annual Protein, Produce and Pennies food drive, working to combat hunger throughout Fayetteville.
"Hunger doesn't necessarily have a face. You can be sitting next to someone that you work with everyday and not know that they're hungry and not know that they're having hard time providing food for their kids," Jones said.
According to Feeding America, child food insecurity is nearly 30 percent in Washington County.
"Because of the hunger issues here, we wanted to do a food drive that was focused more on healthy foods especially protein and fresh produce because those tend to be overlooked in typical food drives," she said.
Throughout the month of October items like canned tuna, peanut butter and fresh fruits and veggies can be donated.
Items are being accepted at Fayetteville City Hall, all Fayetteville Fire Stations, all First Security Fayetteville bank locations, the Fayetteville Public Library and the Feed Fayetteville booth at the Fayetteville Farmers' Market throughout the month of October.
The drive not just helping the hungry, but shining a light on the issue.
"A lot of people struggle with that we don't even realize and I think it raises awareness and compassion for others and it gives you a chance to do something to help out," Jones said.