The lipstick is part of a line of Kat Von D products sold at Sephora. Katherine von Drachenberg is an artist, model, and tattoo artist best known for her role in the TLC reality show LA Ink. The "painted love lipstick" line includes names intended to be edgy: Backstage Bambi, Hellbent, Homegirl, Lolita, and Underage Red.
Criticism of Sephora's name choice started spreading though the internet, fueled mostly by parents and advocates for those with developmental disabilities. On Tuesday, Glee star Lauren Potter (Becky), who has Down syndrome, tweeted - calling the lipstick name "not cool".
By Wednesday morning, the lipstick was no longer available on Sephora's website. The cosmetics retailer issued this statement:
"It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online."
Read more about this story from NBC11 in Atlanta