There's the craziness of black Friday and cyber Monday, but wedged in the middle of the wild weekend is "Small Business Saturday". It's a day dedicated to shopping small.
New business, Lizzie B's Vintage Shoppe in Fayetteville hopes Saturday sends some new shoppers their way.
Store manager, Charlotte King, said "this is a day that a lot of people might find out about our little shop that don't know about it already."
Boutique businesses from all over the nation are participating and here in Northwest Arkansas many are holding special sales to help their hometown.
Owner of The Handmade Market, Mim Wynne, in Fayetteville said "we have 15 percent off everything silk, everything cotton, and everything chocolate. I ordered from the chocolate maker who is here in Fayetteville."
With the whirlwind of black Friday, some customers are holding out for mom and pop shops like The Handmade Market. Not only for the sake of their wallet, but for their sanity.
Wynne said "we've had people that came in after that and say they were so exhausted that they came to a small business to find peace and quiet."
"You don't have to fight anybody for your gifts or shove people out of the way... It's nice", said one local shopper.
While getting more bang for their buck, shoppers are also keeping the community connected.
"I get to see all my friends and neighbors its great we like that. The tax revenue from small businesses paves your roads, it educates your children, and the money stays right here. It's a win win",said Wynne.