FAYETTEVILLE, AR- First there's black Friday then small business Saturday, but on cyber Monday small shops are stepping it up. Riffraff in Fayetteville is reaching customers nationwide with some help from the World Wide Web.
"Our online presence is almost 10 times larger than it is in the city of Fayetteville and we're grateful for that. We started out as a small boutique and a little over a year ago we opened 'shopriffraff.com'. Since then we have grown more than we can ever imagine", said store owner, Kirsten Blower.
With more than a quarter of a million Facebook fans, social media is sending shoppers straight to their web site for special ways to save.
Blower said, "It's a great way to bring more awareness to 'shopriffraff.com' and so we really try to utilize that. Arkansas, Texas and Tennessee is our biggest states but we reach all over the south. We ship about 200 packages a day."
Before shoppers start searching for cyber deals many make a trip to boutique businesses for fashion flare and even those from out of state look forward to shopping small.
"When I wear clothes from here no one else really has them so it gives me a unique look. I hate black Friday. I don't like leaving the house and fighting people for things that I want so cyber Monday is a much more relaxing experience", said one local shopper.
Riffraff is enticing customers across the country, hoping they spend cyber Monday on their small business site.
"We're announcing our special deal for cyber Monday at midnight tonight so stay tuned for that", said Blower.