Kraft Foods Group says there could be less Velveeta available for a little while, according to AdWeek.
"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore told AdWeek in an email. "Our retail customers are aware of the situation and we expect it to be a short-term issue."
Ad Age said they contacted Kraft about the issue after reports of a shortage at a few East Coast grocery stores.
With or without cheese dip - Fox 24 will air Superbowl XLVIII on February 2.