NORTHWEST ARKANSAS-- Wind chills are sending temperatures into the negatives, and it can cause some problems for your skin.
"They're just thinking they're not getting the damage and they are. That's where you get your dry, cracked, peeling and irritated skin," Holland said.
Not only is it uncomfortable, it can be harmful. Mercy Hospital laser technician, Heather Holland suggests you stay hydrated.
"In the summer everyone is encouraged to drink lots of water, but it's the same in the winter time," Holland said.
Holland added moisturizer can shield your skin from the winter wind and the most important skin-care step is sunblock because rays from the sun can shine through the frigid forecast.
"We prefer that patients wash their face very good at night time, in the morning they put just the moisturizer on and rinse with warm water, to keep the natural oils on your skin. There is all kinds of protectants, especially for kids there is baby Aquaphor. It takes a picture to show them and they says 'something needs to give. I do need to protect my skin'. You're getting sun damage year round it is not just in the summer so using sunblock year round is very important," Holland said.
Lastly, Holland said the key to preventing scaly skin is getting a head start on protection. "When you are twenty years old you don't think anything bad is going to happen to your skin. Getting your routine and getting your pattern from when you're younger to adulthood matters."