According to the National Retail Federation, Americans are expected to spend $15.9 billion on the holiday, averaging $136.46 per household, down from $145.13 in 2013, a dip of about five percent.
The bulk of Easter spending will be on a holiday meal. Families will spend about $5 billion on dining out that Sunday, or buying groceries for a meal at home.
After a long winter in many parts of the country, $2.6 billion dollars will spent on new Easter Sunday and spring attire.
$2.4 billion will be spent on Easter gifts.
$2.2 billion on chocolate bunnies, eggs, and other Easter treats.
Another $2.2 billion spent between Easter flowers and Easter decorations.
After winter weather put a chill on retailers, stores are hoping warmer weather gets shoppers back out and about despite most indicators pointing to still-cautious spending among Americans.