Mashable Stacks RiffRaff Among 32 'Most Social' Small Businesses

Published 02/28 2014 01:12PM

Updated 02/28 2014 01:26PM

FAYETTEVILLE, AR -- March Madness meets local business love on a Mashable bracket pitting the RiffRaff clothing store against other small businesses from around the country to see who's handling social media best.

The Fayetteville-based retail shop is one of 32 featured on the website's America’s Most Social Small Business braket and called out for "killing it on social."

Over the coming days, the businesses will be judged, scored and eliminated on things like Facebook and Twitter performance, "Use of imagery" on platforms like YouTube and Instagram and "brand voice."

The clothing store and website has more than 400,000 Facebook followers and 41,000 Instagram followers.

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