The food vendors say it's great exposure for their menu items, but also for food trucks in general. There's a little bit of everything, from British fare to craft barbecue and mexican food.
Eddie the Brit's Olde English Fish & Chips opened on "A" Street just three months ago, and owner, Eddie Lawrence, says he couldn't pay for this kind of advertising.
"We've actually already had people this morning saying, 'Well where are you?' We can actually tell them where we are, quite a lot of people don't even know that we're there," Lawrence said.
Across the pond, demand for fish and chips is much higher, but Lawrence says his secret recipe has been well received in Northwest Arkansas.
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