Our own Neile Jones takes us inside Sochi for a look at everyday life.
This is what some call the heart of the city.
Several locals tell us on any given Saturday it's the place to be.
"It's very central of Sochi and people .. It's one of the few places where people shop it's called Rina," said Mike Cherlov.
Born and raised in Sochi, Cherlov, is headed home with some fresh flowers for his wife and tells us be comes here because it's the only place to buy organic foods.
"I buy vegetables, egg, meat, milk product. It's perfect quality."
And there is a reason he loves the food. You see Sochi extends up into the caucasses or the mountains that divide Europe and Asia ... making it a melting pot for a variety of cultures.
"It's worth visiting because it's not European it's Asia style so it's worth visiting for the Europeans and for western tourist(13:39:00) because it's the border of Asia and Europe."
Sibel Foyl says she's pleasantly surprised by the city.
"It seems like Spain or somewhere it's so exotic(splice)honestly the Russians are fantastic," said Foyl.
And that's exactly what locals like Cherlov want trackers to know.
"The people are very friendly...There are plenty of tourist from all over Russia and I hope all over the world from now on."
It seems his wish may soon come true as the city of Sochi becomes less of a secret and more of a household name.