Bentonville to host newest gravel race for cyclists

Biking the Ozarks

Registration for The Big Sugar will open on Nov. 15

BENTONVILLE, Ark.(KNWA) — A new, gravel event is scheduled for cyclists.

Big Sugar — NWA Gravel will be hosted Saturday, Oct. 24, 2020.

Two signature distances will be offered including the marquee Big Sugar, a 107-mile course of challenging roads through the Ozarks with approximately 9,000 feet of elevation gain; and the Little Sugar, which complements the larger distance with a 49.3 mile course offering a shorter distance.

“Bentonville has become a hub for cycling, but it doesn’t yet have an iconic gravel race. We’re really excited to bring the same Leadville and Dirty Kanza feel here to Bentonville and produce a life-enriching event that welcomes every rider,” said Kimo Seymour, president of Life Time Events and Media.

Coinciding with Outerbike Bentonville, the Big Sugar was conceptualized and developed by the Life Time Events team, including the original Dirty Kanza team. Destined to be yet another iconic gravel event, the Big Sugar weekend will host two signature distances: the marquee Big Sugar, a 107-mile course of challenging roads through the Ozarks with approximately 9,000 feet of elevation gain; and the Little Sugar, which complements the larger distance with a 49.3 mile course serving up a similarly challenging, but shorter distance.

Remarking on the events, Kimo Seymour, president of Life Time Events and Media, says, “Our team including myself, is passionate about cycling and these gritty, on-dirt races that allow riders to participate in an event that is bigger than themselves—that enriches their lives as well as the communities they take place in. As we see more riders move from pavement to dirt, we are honored to be at the forefront of this change and be in a position to create truly unforgettable experiences that help grow and impact the cycling community in a positive way.”

In 2019, Dirty Kanza had a $5.5 Million economic impact on Emporia, Kan., which is equivalent to 101 full-time jobs, and the Leadville Race Series contributed $18 Million to the Leadville, Colo. economy, which is equivalent to 320 full-time jobs, according to studies conducted by Dr. Shawn M. Rohlin with the Department of Economics at Kent State University.

Registration for The Big Sugar will open on Nov. 15. at www.BigSugarGravel.com. We will allow entry to the first 800 participants who register. Follow us on social media at @bigsugargravel and use hashtags #RideBigSugar #RideLittleSugar #GravelSweetTooth

What is the Big Sugar – NWA Gravel?
Life Time is launching a brand-new event in 2020: Big Sugar – NWA Gravel. The event is comprised of the Big Sugar (107 miles) and Little Sugar (49.3 miles) in Bentonville, Arkansas. Both courses feature challenging roads through the Ozarks with scenic views throughout. The Big Sugar features approximately 9,000 feet of climbing, while the Little Sugar includes more than 4,000 feet of climbing.

When will the new races debut? When will registration open?
The Big Sugar – NWA Gravel will debut on October 24, 2020 with registration opening November 15, 2019.

Why Bentonville for Life Time’s newest gravel event?
In recent years, Bentonville has established itself as a global cycling mecca across all terrain types (road, gravel and mountain biking). Through the growing trend of people getting off of roads and onto dirt, Bentonville has served as a popular destination for riders looking for a challenging, scenic mix of mountain and gravel terrain. Equally important, Bentonville is similar to other communities that play host to events within our portfolio—tight-knit, passionate, hospitable, and family-friendly cycling advocates.

What is the collaboration with Outerbike?
Bentonville plays host to Outerbike each fall and we have a great relationship with the organizers, with whom we share the same passion. We are excited to be announcing Big Sugar’s debut at Outerbike 2019 and look forward to having a continued presence at the gathering for years to come

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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