For the first time in years, Coca-Cola is introducing a new Coke flavor: Orange Vanilla.
The new drink will hit shelves nationwide on February, 25, according to Coca-Cola’s website.
The beverage company decided to add to and revamp its flavor offerings, Cherry Coke, Cherry Coke Zero, Vanilla Coke, and Vanilla Coke Zero, after the successful launch of Coca-Cola Zero Sugar last year, Coca-Cola Brand Director, Kate Carpenter, said.
The new flavor will also come in a Zero Sugar version, according to the website.
Once Coke decided to pursue a new flavor, Carpenter’s team scanned Coke’s international market for ideas, the website states.
According to the website, they considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia, but Orange Vanilla Coke, which was available for a limited time in Canada last summer, caught their attention.
They tested the flavor in the US market, where it was well received.
Consumers said the flavor was “unique and different in the flavored cola category,” which is dominated by cherry, Carpenter said.
They also said they’d buy it in addition to a regular Coke, rather than replacing it, and the flavor, though “unexpected,” was still “familiar,” she said.
This is the first new flavor for Coke since 2007, according to the website.
To read the full article on Coca-Cola’s website, click here.