Hot Wheels announced the return of the ‘Hot Wheels Legends Tour,’ a national traveling car show searching for a life-size custom car worthy of being made into a Hot Wheels toy car in Bentonville!
This tour will kick-off in Miami March 16, and make 18 stops, looking for cars that embody the high standards of performance and design of Hot Wheels, according to a press release.
At each stop, fans will show off their unique custom builds to a talented team of judges consisting of Hot Wheels designers, automotive experts and influencers, who will select one finalist based on the criteria of authenticity, creativity and garage spirit, according to the release.
At the end of the tour, one finalist from each of the 18 stops will win a trip to the 2019 SEMA Show in Las Vegas, where their custom creations will be judged side-by-side to determine which one will be made into a die-cast car sold around the world, the release states.
This tour will also include on-site experiences such as racing simulations, pit stop challenges, ‘Hot Wheels Kid Zone’, photo opportunities, and a chance to check out the rest of the Hot Wheels life-size fleet, according to the release.
Hot Wheels is also sending a custom “vending machine + play” truck to over 75 additional Walmart stores so fans of all ages can get their hands on their own Hot Wheels toys and exclusive merchandise, the release states.
“Our first Hot Wheels Legends Tour set the bar high, bringing together tens of thousands passionate, brand fans and car enthusiasts of all ages in a first-of-its-kind tour experience to celebrate our 50th anniversary,” Global Head of Hot Wheels Chris Down, said.
Attracting over 3,600 cars and 65,000 fans, the inaugural Hot Wheels Legends Tour – held in 2018 to celebrate the brand’s 50th anniversary – brought together car fans of all ages from across the country, the release states.
Partnering with brands like Mobil 1, Dickies, Honda, Microsoft Xbox and Mechanix, the second annual tour will expand with additional and new stops in the U.S. to give even more fans a shot at seeing their custom car become an iconic 1:64 die-cast toy car, according to the release.
The winning vehicle will also be inducted into the ‘Hot Wheels Garage of Legends’, a collection of one-of-a-kind cars that embody the brand’s challenger spirit and legendary design, the release states.
“We’re proud to support the Hot Wheels Legends Tour in its second year, giving fans of such an iconic and nostalgic brand yet another opportunity to experience this unique event,” ExxonMobil Consumer Brand Marketing Manager Michele Biamonte, said.
The Legends Tour will stop at select Walmart stores in the following U.S. cities:
- Miami (March 16)
- Houston (March 30)
- Dallas (April 13)
- Atlanta (April 27)
- Bentonville (May 11)
- Charlotte (May 25)
- Philadelphia (June 1)
- New York City (June 15)
- Detroit (June 29)
- Chicago (July 13)
- St. Louis (July 27)
- Denver (August 10)
- Seattle (August 24)
- Phoenix (September 7)
- San Jose (September 21)
- San Diego (October 5)
- Los Angeles (October 19)
“Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look cool and perform better than anything else out there,” according to their website.
Hot Wheels is the #1 selling toy in the world with more than 16.5 cars sold every second, their website states.
“The brand has evolved from a simple, yet beloved, toy car with iconic orange track into a global powerhouse franchise that offers fans of all ages thrilling vehicles experiences across toy, entertainment, consumer products, content, and PR,” according to their website.
To learn more about the Hot Wheels Legends Tour click, hotwheels.com.