Local Businesses Benefit from WAC Shows


The Curious Incident of the Dog in the Night-Time opens tonight at the Walton Arts Center and businesses on Dickson will be feeling the extra foot traffic. 

During a week of shows thousands of people leave the Walton Arts Center. Because of this, local businesses on Dickson see a much higher customer flow than normal and in some cases, business doubles. 

Reese Roberts, General Manager, Bordinos, “We see at least 50% of our clientele are going to the show. We definitely depend on the Walton Arts Center for a lot of our business.”

More customers means more money but these businesses are helped out in more ways than just longer lines. From being exposed to new people, to a more energized staff. 

“The sales are a lot more inflated whenever a Walton Arts Center show is in town. Being able to offer valet parking for those big shows,” said Roberts.  

Jeff Price, Assistant Manager, JJ’s, “Because we are right across the street it opens us up to a whole new demographic of people that wouldn’t come here for dinner. Maybe they will come back and watch a football or baseball game with us. It definitely helps to get that boost of people.”

“It’s easy to get the staff interested with what you’re doing because it’s easy to be involved with what’s happening in the community,” said Roberts. 

The WAC knows their role in the Fayetteville community and doesn’t take it for granted.

Jennifer Wilson, Walton Arts Center, “Being able to be an economic booster for the community and a cultural booster as well that’s a huge benefit for us as an organization.” 

Roberts said that calling ahead is very important if you want to eat before a show because of how crowded the restaurants get.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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