It was born out of a need to organize better while Loria and her family traveled. After she and her husband started their family with their first son in 2011 and then expanded it with their second son in 2012, life and travel quickly became less organized and a solution couldn’t be found on the shelves; so they created one.
After five prototypes, securing a patent pending status, developing relationships with retailers and creating an e-commerce platform, Loria continued her success. 
Loria tells us how her small business is now an integral part of her lifestyle, and says this NWA area is welcoming to other entrepreneurs as well.