The University of Arkansas launched a ticket buying service called the Razorback Ticket Exchange.
The ticket exchange program will allow season ticket holders who cannot attend home SEC games to sell the tickets back to the University and receive cash. The University will then take those tickets and sell them back to the general public at a lower price.
“This program is designed to help our loyal season ticket holders by providing them an easy and secure way to get a return on their investment when they are not able to use their tickets,” Vice Chancellor and Director of Athletics Jeff Long said. “By working through the Razorback Ticket Exchange, tickets that may have gone unused previously, will get into the hands of other fans who want to attend our games at prices more affordable than the traditional secondary markets. It is an added benefit for all of our fans and will help us in our efforts to provide a full stadium on game day.”
The system operates through Lyte. It works on a reservation system for single game ticket buyers with pricing based on real-time data.
According to the University, during the first season, the Exchange will only be utilized for seating areas that are sold out during the SEC portion of the schedule.
For access to the Razorback Ticket Exchange, click here.