ROGERS, Ark. (KFTA) — Bass Pro Shops in Rogers is rebranding its store for all outdoor enthusiasts.

A new merger joins the fishing powerhouse with both Cabela’s and Tracker to satisfy the hunting and boating needs of Northwest Arkansans.

The franchise has doubled the size of its boating center, increased the fishing department by 80 percent and added new features to its men’s and women’s apparel section.

“Every step of the way, the vision is how do we get the best of all these worlds together in one store so we can better serve our customers,” said Reed Tucker, general manager of the Rogers Cabela’s/Bass Pro Shops location.

The Rogers location is the first from the entire Bass Pro Shops company to make these major changes.