Build-A-Bear CEO apologizes for chaotic ‘pay your age’ promotion: ‘It’s heartbreaking’

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(TODAY) — The CEO of Build-A-Bear apologized on TODAY Friday after the company shut down its chaotic “pay your age day” promotion on Thursday due to overwhelming crowds, leaving customers angry and children disappointed.

“I am sorry that we were not able to provide the service that we wanted,” CEO Sharon Price John told Hoda Kotb and Willie Geist in an exclusive interview.

“We are doing our very best and we are staying very focused on making sure that we do the best we can to make it right for people.”

Build-A-Bear Workshop’s promotion drew such a massive response, with some reports of people waiting on line for up to nine hours, that the company ended it early due to “crowd safety concerns” at stores across the U.S., Canada and the United Kingdom.

To read the full article on the TODAY Show, click here

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