FAYETTEVILLE, Ark. (KNWA) — Football season is not only exciting for the fans, but the city of Fayetteville benefits as well.
The start of the University of Arkansas school year brings over 27,000 students to Fayetteville, and football season brings even more hog fans from all over the state.
According to Fayetteville Director of Economic Vitality Devin Howland, football games create a huge economic impact for the city.
Howland says businesses, hotels, and restaurants could see a big boost, especially during this long Labor Day weekend.
“I think there’s a lot of excitement about this season. When you have the stadium at full capacity, 76,000 people, some of those live in Fayetteville, but the majority come from outside and traveling. Those individuals shop in our restaurants, support our local businesses, they are staying in our hotels. There’s sales tax revenue on that,” Howland said.
Kassi Caldwell with Hogman’s Gameday Superstore says she ordered football merchandise a year in advance and is prepared for large crowds.
“If the hogs do well, then we do well. So we definitely want them to have a good season because when they have a good year, we have a good year. We are definitely in the razorbacks corner,” Caldwell said.
According to data from last August, the city of Fayetteville collected over $1.8 million dollars in sales tax. In July of 2017, over $1.8 million in sales tax was collected.