KNWA Today: Eric Howerton Talks About His New Book, “Markendising”


Studying the relationship between manufacturers and shoppers.

Eric Howerton, CEO OF WhyteSpyder in Fayetteville, stopped by the KNWA/Fox 24 studios on Friday to talk about his new new book, “Markendising”, Today’s must-know information for getting ahead of the shopper curve.

It’s an in-depth study of the relationships between manufacturers and shoppers and the changing dynamics in interactions between the two. Alex Ahmad and Howerton explore the dynamics millennials bring to the world of online and in-store shopping, and provide a fresh take on how manufacturers and retailers can adapt to effectively capture this growing shopper market. 
To purchase this book, click HERE.

Click on the video box to see this interview and learn more about “Markendising”.

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