KNWA Today: Movers & Shakers, Jacqueline Froelich


They are influencers, shaping the culture in our area. We call them, Movers and Shakers.

She’s a storyteller, who’s spent the past two decades, highlighting the wonders, controversies and issues that effect the Northwest Arkansas community. 

You can never turn down the chance to hear a good story, especially, if it’s from a good storyteller like Jacqueline Froelich. Widely respected for her reporting with KUAF, Froelich is the gold standard when it comes to narrating. Froelich says, “That’s what I love about radio. You have to imagine what you’re seeing, but you’re hearing everything.”

At 14, Froelich says she became aware of issues happening around the world, which inspired her to reporting. After graduating college with a masters in journalism, she had a story idea and reached out to Kyle Kellams. “Was an avid listener of KUAF and listening to Kyle Kellems and Ozarks at Large, thought, I’m going to contact him and see if he’s interested in a story, a radio story and he responded to my telephone call saying, ‘Send me some tape and let me think about it’. And he accepted and it took off from there.” says Froelich.

Since 1998, Froelich has covered everything from civil rights to environmental issues to business. And throughout those 20+ years, she says her passion for reporting hasn’t changed. She says, “I am never tired of telling stories that are relevant, that are important, that concern individuals here in Arkansas. I’m always willing to listen and hopefully translate the issue in a balanced way.”

Froelich also serves as a national correspondent, filing over 40 stories for National Public Radio. It’s her moment to invite outsiders to learn about the lore and mystique of our area. “There are so many people right now, working to create a better life. Not just here in the Ozarks, but in the world. And I am privileged to profile them.” Froelich says.

You can’t just make a storyteller. You either have it or you don’t. For Jacqueline Froelich, the ability to captivate audiences through words, is a reason why folks in Northwest Arkansas, are always tuned in. She says, “I feel like I’ve covered the strata of issues and controversies and catastrophes and concerns in my 20 year career here and I’m really grateful for that.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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