Netflix is testing a crackdown on password sharing

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About 33 percent of all Netflix users share their password with at least one other person, according to research firm Magid.

(NBC News) — Netflix has never made a big deal about password-sharing, but a new test suggests the company may be reconsidering.

Netflix is trying out a new policy with some customers, prompting certain people to sign up for a separate account if they aren’t watching with the subscriber.

The message reads: “If you don’t live with the owner of this account, you need your own account to keep watching.” Streaming entertainment news website The Streamable first reported about the trial.

According to a spokesman, Netflix tries “hundreds” of tests a year with select customers. The trial may not lead to a larger crackdown around password sharing. The test could be applied for account security as well as sharing passwords.

To read the full article on NBCNews.com, click here.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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