What is RAAD?

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Arkansas’ RAAD campaign is a comprehensive statewide effort designed to share drug prevention information with community stakeholders, school leaders, faith-based groups and business leaders alike. The goal of RAAD is to create curriculum and data-driven messages engrossed in activity centered around changed behavior.

Additionally, there’s a collective effort to correct misconceptions and stigma surrounding alcohol and drug misuse by promoting messages through community-wide electronic and print media.

RAAD not only focuses on environmental influences but also interpersonal influences by including community coalitions in the work.

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