FAYETTEVILLE, Ark. (KNWA/KFTA) — Every year, last-minute shoppers make Panic Week, the last full week before Christmas, one of the biggest weeks of the year for consumer demand for goods online.
According to data scientists at Pattern, a global ecommerce accelerator, this is the number one week for consumer demand for hiking and camping gear, clothing, jewelry and shoes.
The data science team at Pattern analyzed consumer demand (or the number of people shopping for a given item during a given period) on Amazon during panic week 2020 to understand what consumers may be purchasing at the last minute in 2021.
Their research found that this week is also the number two week of the year for toys and games and number three for video and computer products.
You can view the full analysis here.