The NFL Announces the Launch of the New Official On-Field Era Cap

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New Era Cap, the official on-field cap of the NFL, announces the launch of the New Era x Super Bowl LIII Women’s 9TWENTY cap.

Priced at $5,300, the exclusive New Era x Swarovski 9TWENTY is extremely rare, and production was limited. 

A Super Bowl LIII logo is placed on the right side of the cap with the Swarovski gemstone encrusted NFL shield placed on the front eyelet — with real sapphires and rubies. 

The cap features a crushed velvet silhouette and satin interior.

The product launched on Saturday, January 26, and is available through, February 2, or until the product is sold out.

The Swarovski Company designs, manufactures, and markets high-quality crystals, genuine gemstones, and created stones as well as finished products such as jewelry, accessories, and lighting, according to their website. 

In 2018, Swarovski and Victoria’s Secret partnered for the first time to create the ‘Dream Angels Fantasy Bra” for the fashion show.  The price of the bra was $1 million, according to the lingerie company.

For more information about Swarovski, visit

The New Era Cap Co., Inc. is an international lifestyle brand with a sports heritage that dates back over 90 years and is best known for being the official on-field cap for Major League Baseball and the National Football League, according to their website.

For more information, visit

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