(AY Magazine) — On October 19, Topgolf filed its preliminary site plan with the city of Rogers, which will be their first location in the state of Arkansas.
Topgolf was founded in Watford, United Kingdom in 2000, originally under the name Golf Entertainment International. After expanding upon the founding idea of twin brothers Steve and Dave Joliffe, Topgolf soon became the global sports entertainment enterprise that we have today, with 50 locations worldwide. Topgolf is headquartered in Dallas, Texas.
The atmosphere of Topgolf is built upon the foundation of a driving range, with additional features that make it accessible to all demographics. The games themselves are simple – players hit golf balls, and receive points for each shot. Dartboard-like targets are set up at various distance increments throughout the range, and the farther distance traveled and closer to the target a shot is, the more points the player gets. The technology developed includes auto-scoring microchipped balls that provide players with instant scoreboard feedback, similar to bowling.
Every Topgolf location features hitting bays that are climate controlled, along with food, drinks, music and tons of televisions.
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