The premiere of HBO’s True Detective Season 3 airs Sunday and will showcase a plethora of locations in Northwest Arkansas.
The third season takes place across the Ozarks over three different time periods. It’s no surprise that currently in Fayetteville many businesses are benefiting from the surplus exposure.
“Since it’s getting closer to the premiere of it, people are getting a little bit more excited you know they’re wanting to have watch parties and do this and do that,” said Dominique Wright, Herman’s Ribhouse owner and cook. “But while they were here, that was the biggest draw to our business, you know people knowing that they were shooting here or were gonna shoot here. And while they were shooting here, we got more publicity than I could ever dream of.’
In an interview with KNWA, True Detective’s lead actor Mahershala Ali said shooting in Fayetteville was equally as impactful to the story behind True Detective’s Season Three.