Veteran Owned Business Aims to Support Local Heroes


Doomsday Coffee opened just a year and a half ago, now locals fill the place every morning to grab home ground coffee and help give back to local veterans one cup at a time.

“I was stationed in Wiesbaden, Germany for a long time, I used to go downtown on the weekends and sit out and have brunch and i remember how great the coffee was,” said Doomsday Coffee Owner Jason Collins.

For Fayetteville local Jason Collins, he has worked for the United States government his entire life.

Many of those years included multiple tours in the Military. 

“I didn’t want to just do a coffee shop. I wanted to run an organization that works with veterans, or at least participates with veterans lives,” said Collins.

Since turning his at-home brewing hobby into a business, Collins has created a place for locals and veterans to call home.

“One of the most rewarding things of owning Doomsday, a veteran owned organization, is we get a lot of veterans in here, World War II veterans, Korean veterans, you name it, and they all want to tell their story,” said Collins.

One dollar from every bag of whole coffee beans sold goes to Mission 22; an organization dedicated to reducing veteran suicide rates. 

This support for veterans has made regulars like Ana Gonzalez feel like they are doing good.

“I like the feeling that i’m helping the country some how, knowing that i’m helping him and this place i really like,” said Gonzalez.

Collins said since opening Doomsday it has also helped him come to terms with the issues he faced upon leaving combat.

“It makes me feel part of a community. It also makes me realize that those first 5 or 6 years, i’m not alone,” said Collins.

Jason Collins said Doomsday Coffee will be open for Veterans Day so they have the opportunity to serve those who served our country.

He also adds that his favorite part about serving was the diversity of people he served with, and if there was one thing he wanted people to know about Doomsday it’s that, “the owners and staff love everyone regardless of their background, race, sexual orientation, or religious beliefs.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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