Earlier this week, Walmart pledged $1 million to help Harvey relief efforts in Texas. Now, the company is stepping up its efforts in a big way.
After seeing just how destructive the storm and subsequent flooding has been in Texas, that $1 million could potentially turn into $20 million.
Walmart will now donate $10 million in cash and necessary items to support groups like the Salvation Army, Feeding America and the Hurricane Harvey Relief Fund.
“The devastation is just absolutely complete, so it’s flooding people’s houses, it’s disrupting roads, it’s impacting businesses so we saw the level of impact and we wanted to get engaged as quickly as possible,” says Lee Siler, director of global disaster preparedness and response for Walmart.
But the company will also match customer donations to the American Red Cross – two to one. That means for every one dollar you give, they will donate two – up to $10 million in total.
“People have been asking all week what they can do to help and so starting today as soon as we hung the signs, we already had customers excited and ready and wanting to donate and it’s been really positive all day,” says Walmart Store Manager Tina Budnaitis.
Customers can donate at the checkout counter, online or via text message. The campaign starts today and will run through Sept. 6.
Walmart says it will continue to support the areas affected by Harvey as they work to rebuild. FEMA says it could cost billions of dollars.